Category Archives: general

Willa By Heart – By Coleen Murtagh Paratore – Book Review

Willa’s family owns The Bramblebriar Inn and has two weddings to juggle at once. Summer is always a special time on Cape Code for Willa Havisham. Especially since Willa and Joey Kennelly are known as the most compatible couple at … Continue reading Continue reading

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Characteristics of Good Event Organizers

Marketing is integral to the success of every business; ignoring this function may be damaging. Consumers need to be aware of products and services your company offers. After all, this is the only way you can generate revenue needed to … Continue reading

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How to Set Goals and Accomplish Them

How to set goals and accomplish them. Let’s talk about how to set goals, and how to accomplish them. Goal setting is one of the most talked about areas of personal development, self-help, etc. And it’s also one of the … Continue reading

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5 Marketing Axioms to Increase Sales and Achieve Sustainable Business Results

What comes first marketing or selling? This is the chicken in the egg quandary faced by small business owners, SOHO, sales professionals to even C-Level executives. However, the answer is marketing even though some may resist this simplistic response because … Continue reading

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Today’s Story – Tomorrow’s History

TODAY’S STORY WILL BE TOMORROW’S HISTORY I once believed that writing was just a gift, given to a select few. However, I have come to believe this to be untrue for several reasons. When I listen to a story as … Continue reading

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Selling Catering and Event Services by Phone – Converting Inquiries Into Sales

Phone Skills That Book More Events I got this question from a new marketing client of mine who founded of a new catering and event company after years of working for someone else. I’m finally getting leads from the website! … Continue reading

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Church Marketing – Top 10 Items to Include in Your Church Welcome Packet!

So, you put a marketing plan together, even got a budget that didn’t have “shoestring” associated with it, ran your campaign and guess what? It all came together. People have started to flow into your church. And if you have … Continue reading

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Pros and Cons of Futures Trading

Futures trading is amongst today’s most highly leveraged, potentially profitable financial pursuits. It allows traders to build up their trading accounts fast with only a small amount of capital at their disposal. However, if you take futures trading lightly, you … Continue reading

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Beyond The Obvious by Phil McKinney – Innovation – FIRE Method: Focus, Ideation, Ranking, Execution

Today’s hyper-competitive, global marketplace demands organizations continually play their A game, whether it concerns their customers, products and services or operations. New, viable ideas are key to reinvention and capturing your competitive advantage. Yet, generating ideas can seem like a … Continue reading

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6G Pipe Welding: A Hard Look at What Makes A $100K Pipe Welder Rock Star

There is a pipe welding boom coming. With the coming approval of the Keystone Pipeline, plus all the shale oil activity, and even President Obama saying he likes natural gas, the demand for 6G code pipe welders is going to … Continue reading

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