Monthly Archives: July 2016

Ideas Are Free – A Book Summary

Without great ideas, no organization can stay afloat, much less flourish. Managers and top executives are constantly struggling to come up with big ones – creative marketing strategies, ingenious cost-cutting schemes and other corporate solutions that will save time and … Continue reading Continue reading

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What Public Speaking Involves

How would you define Public Speaking? Let us examine some definitions of public speaking: Public speaking is speech-making before a large body of audience in a formal situation wherein you, the speaker, display your talents for eloquence and oratory. Public … Continue reading

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Ellen Reid Smith: My Inspiration to Roping a Kick Ass Internet Marketing Career!

Ellen Reid Smith brought the cowgirls of yesteryear to my attention in an incredibly inspiring book, Cowgirl Smarts, How to Rope a Kick-Ass Life. The book was given to me by an old cowgirl friend of mine on a much-anticipated … Continue reading

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Accounting Records the IRS Require for Network Marketing/MLM and Other Stay At Home Business Owners

Two questions frequently asked by Network Marketers are “What kind of business records do I have to keep for the IRS?”, and “What’s kind of record-keeping system should I use in my business?” Operating a business without paying attention to … Continue reading

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How Do Emotions Impact Marketing?

One of my new favorite books that is based on human emotions discusses the use of emotional intelligence which I have written about in previous articles. By making a person know more about their own emotions that person can then … Continue reading

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9 Hidden Secrets to a Powerful Mortgage Marketing Letter

Mortgage Marketing Letter Tip #1: Know your readers well – You can’t influence everyone, so why waste time and money contacting consumers who have no interest in your mortgage services? It’s vital that you thoroughly research the most appropriate way … Continue reading

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Three Types Of Marketing Strategies

There are three basic types of marketing strategies that all businesses, big and small use. All marketing plans can be broken down into one or all of these types. They are: Online or internet marketing. Offline marketing. Word of mouth … Continue reading

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Product Positioning Strategies

Positioning is what the customer believes about your product’s value, features, and benefits; it is a comparison to the other available alternatives offered by the competition. These beliefs tend to based on customer experiences and evidence, rather than awareness created … Continue reading

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Items to Include in a Promotional Gift Bag

Promotional gifts are a great way to advertise your company while also giving people items that they really can use. Some promotional products are best out to people at conventions and fairs or thrown at parades, but in some cases, … Continue reading

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