Monthly Archives: October 2016

How to Write a Book Introduction

The most important chapter you will write in your book is the introduction. When people pick up your book to read they read the title first. Then they read the cover copy. If you’ve still got them they read the … Continue reading Continue reading

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The Slight Edge – The Story of the Water Hyacinth and How it Applies to Running a Business

A child’s favourite word is story. In fact the same could be true of everyone. We all love to listen to a story or to tell a story. In the book, The Slight Edge, the author Jeff Olson often uses … Continue reading

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Why Are Customers Important? – 5 Sources of Value From Customer Relationships

We all know the famous line that says keeping customers is less expensive than getting them. It is and, at least intellectually, we understand how painful attrition is to profitability, even if we can’t effectively measure it. Well worn, well … Continue reading

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Marketing Tips for Selling Honey On A Small Scale

One of the biggest challenge when you start to sell honey at first is how to go about doing it? Many people are not experienced in this sort of stuff. The key thing is to start small. Small steps will … Continue reading

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The Difference Between an Inconvenience and a Problem

Webster defines an inconvenience like this: Inconvenience -Trouble or difficulty caused to one’s personal requirements or comfort: “the inconvenience of having to change trains”. It defines the word problem like this: Problem – A matter or situation regarded as unwelcome … Continue reading

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The Politics Of The American Dream

The American Dream is the promise to have it all and enjoy it all. It’s been glorified and sentimentalized as a utopian goal not just by the media and Hollywood stars, but also by businesses and politicians, including the President … Continue reading

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The Real Cause of Celiac Disease (Gluten Allergy) Is Said to Be Unknown – It is Not, and Here is Why

The information at the end of this article relates to the current known physiology of how people ‘acquire’ the celiac disease (CD). The two sources clearly indicate that while specialists know that gluten causes the disease and the effects of … Continue reading

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9 Traits of Success – How Michael Phelps Won His Olympic Eighth Gold

Michael Phelps showed us the traits of success as he won his eighth Olympic gold medal at the Beijing Games on August 17, 2008. Can you imagine the excitement and emotions going through Phelps, his family, and his teammates as … Continue reading

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Integrated Marketing Communications – 5 Primary Communication Tools

Communication is always one of the most important and vital strategic areas of an organization’s success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for … Continue reading

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