Tag Archives: Campaigns

How to Pass the 3:33 Rule and Add Longevity to Your B2B Direct Marketing Campaigns

Here’s a snippet from Pat Friesen writing for Target Marketing Magazine in November 2007 The 3:33 Rule Are you familiar with direct mail’s three minute and 33 second (3:33) rule? It’s important when you talk about “openability”. The 3:33 rule … Continue reading Continue reading

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8 Objectives of Experiential Marketing Campaigns For Brand Experiences

Experiential marketing is evolving and maturing. Some experiential marketing campaigns are more successful than others. That’s why it is important that best practices are clarified. And industry generated benchmarks for success are vital. I have created experiences to help our … Continue reading

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Where the Suckers Moon – How Ad Campaigns Fail

Where the Suckers Moon is about one thing: how a good ad agency and a good car company got together to produce ads that didn’t sell any cars. If you’re not interested in that-as a driver, as an ad fan, … Continue reading

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