Tag Archives: Direct

How to Pass the 3:33 Rule and Add Longevity to Your B2B Direct Marketing Campaigns

Here’s a snippet from Pat Friesen writing for Target Marketing Magazine in November 2007 The 3:33 Rule Are you familiar with direct mail’s three minute and 33 second (3:33) rule? It’s important when you talk about “openability”. The 3:33 rule … Continue reading Continue reading

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