Tag Archives: Marketing

Tips For Success In Internet Marketing

The internet is very dynamic, and in order to succeed, you need to be well informed and up to date with the various techniques of marketing on the internet. Indeed, marketing on the internet has changed considerably over the past … Continue reading Continue reading

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Strategic Internet Marketing Services – 5 Criteria to Evaluate Service Providers

For most people, the dream of making an easy buck online has not turned out to be a reality. Back in the very early days of the Internet in the late 1990s, the idea of just setting up a website … Continue reading

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5 Marketing Axioms to Increase Sales and Achieve Sustainable Business Results

What comes first marketing or selling? This is the chicken in the egg quandary faced by small business owners, SOHO, sales professionals to even C-Level executives. However, the answer is marketing even though some may resist this simplistic response because … Continue reading

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Church Marketing – Top 10 Items to Include in Your Church Welcome Packet!

So, you put a marketing plan together, even got a budget that didn’t have “shoestring” associated with it, ran your campaign and guess what? It all came together. People have started to flow into your church. And if you have … Continue reading

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Marketing Strategy: 7 Steps to Market Segmentation

Market segmentation is widely defined as being a complex process consisting in two main phases: – identification of broad, large markets – segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly. … Continue reading

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How to Pass the 3:33 Rule and Add Longevity to Your B2B Direct Marketing Campaigns

Here’s a snippet from Pat Friesen writing for Target Marketing Magazine in November 2007 The 3:33 Rule Are you familiar with direct mail’s three minute and 33 second (3:33) rule? It’s important when you talk about “openability”. The 3:33 rule … Continue reading

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8 Objectives of Experiential Marketing Campaigns For Brand Experiences

Experiential marketing is evolving and maturing. Some experiential marketing campaigns are more successful than others. That’s why it is important that best practices are clarified. And industry generated benchmarks for success are vital. I have created experiences to help our … Continue reading

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Marketing Mix – Top 4 Promotion Mix Tactics

Marketing mix is part of your marketing plan. It defines product, place, price and promotion. The promotion mix targets raising product or brand awareness, communicating the unique value proposition of your product and gaining acceptance of your products. The primary … Continue reading

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The INFJ Marketing Profile – Intuitive/Feeling/Judging Introverts As Marketers

Few marketing coaches and experts consider personality when giving marketing advice. Such and such a technique is the hot thing, or it’s worked for “everyone” – and therefore you should pick it up and run with it, they advise, even … Continue reading

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How to Promote A Christian T-Shirt Business – Effective and Low Cost Marketing Tips

Quite a lot of people today are turning towards Christian businesses since these are highly targeted niches that receive much success. Starting a Christian t-shirt store online can be a great way to earn additional income. However, you don’t really … Continue reading

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