MLM Training – First Timers MLM Training Guide For Network Marketing Success

My first day in MLM Training!

I was both excited and nervous because I had just completed my first “NDO” or New Distributor Orientation with my Millionaire upline from Taiwan. He had joined Amway more than 10 years ago, became a Diamond in Amway but quit later and switched to Nuskin. He became a Team Elite Million Dollar Earner in Nuskin and now I believe he has made over 10 million US Dollars in MLM.

My upline said, “This business is very simple. All you need are these 4 pieces of paper!”

“Hmm!” I was kinda skeptical, yet I had to believe him because he is successful.

So he dug out a few pieces of paper from his pocket and started writing down on the whiteboard.

1) 2 Important Concepts:

i) Long Term Thinking

ii) 100% Duplication

“Ok! the first important concept in our training today is to have LONG TERM THINKING!”

Then he started to explain about why MLM or Network Marketing is a long term business just like any other traditional business, minus the problems of traditional businesses like employee problems, logistics problems, management issues etc! which are all handled by the MLM or Network Marketing company.

All you have to care about is “Building your network of distributors around the world”.

“Give yourself the next 1 to 2 years to build a solid network of distributors around the world and you will become the owner of a multinational network that generates solid income for you every month, even if you are sleeping in Singapore and others are still awake in Japan.”

Now that sounds really exciting to me!

The next 1 or 2 years all my friends would still eating textbooks for breakfast in university, while I would be building my pipeline to early retirement.

And so I did exactly that, I told myself, “For the next 1 to 2 years, I will give 110% to my network marketing business!”

2 years later in 2003, my network grew from Singapore to Malaysia, China, Indonesia and I had customers from as far away as Japan, Taiwan and Hong Kong!

So that is exactly what YOU MUST DO too, commit to give yourself at least 1 to 2 years to build your business!

Have “LONG TERM THINKING!” and treat your network marketing business like a real business!

Important concept number two, “100% Duplication”.

“Duplication is the key to success in network marketing, however to quote this example!

1 x 1 = 1

0.9 x 0.9 = 0.81

0.8 x 0.8 = 0.64

0.7 x 0.7 = 0.49

0.6 x 0.6 = 0.36

0.5 x 0.5 = 0.25

and so on!

If we are to put that in percentages as in 100%, 90%, 80%, etc! it simply means that the less you duplicate the successful system that your upline taught you, the less your chances of success!

Well, that seems to be quite logical to a certain extent.

McDonald’s uses franchising to expand their business around the world and if you notice McDonald’s will always maintain its brand capital “M” and colors “yellow and red” theme in their fast food restaurants from USA to China and even Russia.

The system is 100% duplicated across the globe.

Once you understand this concept, you realise that you should trust your successful upline and use the system they are using to achieve success.

“Do not reinvent the wheel unless it’s to make it more efficient!”

Every network marketing company or organization should have an efficient and effective duplication system that everyone in the organization can copy easily to achieve their own level of success in the business.

“Ok, so follow my successful mentor and I will not go wrong! I get the message.”

“Do you?”

Then my millionaire upline wrote on the board,

2) Why 100% Duplication?

i) To avoid unnecessary mistakes

ii) To have a stable network

3) How do you duplicate 100%?

i) There are 3 steps you must go through,

Learn; Do; Teach

ii) There are 3 elements of the Support System that will help you as well,

Successful Leaders; Events; Tools

“Your aim in this business is to first be a good student, then become a good teacher and finally become a great leader!”

“First you must be willing to leave behind all your baggage from your previous job or business and have a BACK TO ZERO mentality, so that you can start on the right foot and we can guide you in the right path towards success!”

“After that, once you have reached a certain level of success in the business, your role switches to teaching, guiding and leading your team towards their success!”

Thus, the 3 steps to success in your MLM business is to first be able to go back to zero and start learning the ropes, then lead by example and take action to achieve success, before finally teaching others to do the same.

While you play a vital role in your own business, your company or organization should have a proper support system that provides you with a number of successful upline or sideline leaders who are already successful.

These leaders act as mentors to keep you on the right track and lead you in the right direction. They are very approachable, willing to help you learn and overcome difficulties that you will meet along the way.

There should be regular company or organization level events which cover training sessions, motivational rallies, experience sharing and company meetings ranging from small team gatherings to big hotel meetings.

The bottom line is, network marketing or MLM is still a people business and people since the dawn of time, need to gather together regularly.

“Just like a piece of red hot burning charcoal in a flaming bon-fire, if you take out that lone piece of charcoal and move it away from the bon-fire, what happens to that lone piece of charcoal?”

“It starts to cool off!”

“What happens if you put it back into the bon-fire again?”

“It heats up again and helps the bon-fire to continue burning brighter than before!”

This is the rule of survival in MLM or Network Marketing.

“Meetings and events are where people re-charge. Small meetings create small decisions. Big Meetings create BIG DECISIONS”.

Finally, any solid network marketing or MLM company must have powerful marketing tools that help the distributor share the company’s message easily with anyone they can come into contact with.

“You can’t win a battle without guns and bullets!”

Similarly, you can’t win in network marketing without the proper tools.

Tools refer to things like a company magazine which explain everything about the company, products, pay plan and system clearly and simply to the person who you pass the magazine to.

Tools refer to things like an audio CD that anyone can play in their car or listen to at home with a CD/Mp3 audio deck and have one of your top successful leaders present the business opportunity to them while you wait to make a follow up call the next day.

Tools refer to things like a Video DVD that anyone can play in their DVD player at home or on their laptop/desktop computer and again have a top leader present the business opportunity to them professionally.

Tools refer to things like a website that combines the contents of the magazine, audio CD, Video DVD and your personal contact information into an ALL-IN-ONE online information resource that runs 24/7 everyday, never sleeps and does all the talking and presenting for you while you are sleeping at home!

All these tools and more which I can just keep on listing will dramatically simplify, automate and duplicate our efforts a thousand times more than what you can do alone.

Your role in the business is just to LEVERAGE the tools and “PASS THE INFORMATION” onto as many people as you possibly can every single day.

“Can you learn how to pass a CD or DVD to a potential distributor or customer?”

“Can you learn how to pass a magazine to a potential distributor or customer?”

“Can you learn how to give someone your namecard with your website address on it?”

“Heck, nowadays with email and text messaging on your mobile phone, all you have to do to start the business is email or text message your website address to everyone on your contact list and invite them to check out your website and your new business!”

“Now that’s what I call simple duplication!”

Point Number 4!.

4) 8 Daily Habits

1. Show the Plan

2. Share the Products

3. Listen to a training audio

4. Read a recommended book

5. Report your progress to your upline

6. Invite a guest to a weekly event

7. Use the products yourself

8. Add a new name to your list

Now, as in Stephen R.Covey’s best-selling book “The 7 Habits Of Highly Effective People”, if you want to become successful in network marketing fast, you have to change your daily habits to become highly effective and highly efficient.

A successful network marketer must not only expand his social network constantly, you should devote a lot of time to personal development and growth.

1. Show the Plan:

Show someone a Video DVD or magazine and explain that you are looking for business partners and the DVD or magazine explains your business proposal in detail.

2. Share the Products:

Show them a sample of your products and explain the unique value and benefits it brings to the consumer.

3. Listen to a training audio:

Listen to training audios to upgrade your knowledge about the company, products, pay plan and the duplication system.

4. Read a recommended book:

Read books that will upgrade your personal knowledge and help you grow as a leader.

5. Report your progress to your upline:

Call your upline every day to update your progress. If I’m your upline and I do not hear from you in a week, I know that you have not been taking action. On the other hand, if you let me know how many people you have called everyday, I know that you are making progress or doing something wrong that needs to be corrected.

6. Invite a guest to a weekly event:

If you have local events and presentations, make sure to leverage them by inviting your prospects to attend these events. 3rd party testimonials and justification are always better than your own.

7. Use the products yourself:

Network marketing is like sharing a good movie that you watched with your friend and telling them that they should watch it too. So if you do not use the products yourself, how can you possibly share your experience or views with anyone else?

8. Add a new name to your list:

If you are depending on your family and relatives to succeed in network marketing! good luck to you. Although I have seen network marketers who have great and supportive family members, personally that did not happen to me! My experience is that most of my best team members are people who are outside my family circle. So learn to make new friends every single day and find like-minded people who will join your business and your team.

So there you have it, the 8 Daily Habits that you must adopt to achieve success FAST in your MLM or Network Marketing Home Based Business.

So think about it, “What do you really want? I mean, what do you really, REALLY WANT?”

If you really desire greater wealth, better health and more freedom, “JUST DO IT!”

Action speaks louder than words!

Posted in general | Tagged , , , , , , | Comments Off on MLM Training – First Timers MLM Training Guide For Network Marketing Success

Tips for Finding the Right Forum for You

Have a thought-provoking topic on mind, but no one nearby to converse with? There are moments when finding a community of individuals interested in one ‘unifying’ topic can be welcoming. All discussion concerning that topic can be riveting and absorbing for all involved. This type of atmosphere can certainly be found in the plethora of discussion forums on the internet. Whatever one’s interests are, there is usually a discussion forum built to discuss that specific interest.

Finding the right forum for you can be a difficult process. A variety of factors have to be considered before taking the plunge on which forum to join. Each discussion forum has its own personality and a community that is shaped on internal rules. It is important to gauge whether or not a specific forum provides a feeling of comfort. Many forums are not suitable based on what they allow to take place in discussions. Reading through the threads on their main page can be resourceful in assessing the quality of a forum. Here are some tips for what to look out for when searching for the right discussion forum. You will be spending a significant amount of time debating your favorite topics on the chosen forum, so get it right the first time.

Tip #1: Read Through Their Home Page

Yes, we have been taught to never ‘judge a book by its cover’, but the home page and its professionalism is important. Do not make any final judgments based on the home page as some sites do not constantly update. However, it can be an excellent indicator of how the forum is run and the topics of discussion that are encouraged. Just skim through the topics and try to assess whether or not the forum deserves more of your time.

Tip #2: Quality over Quantity (to some extent)

Community size does matter as that represents how much activity takes place. Yet, at times having more members does not equate to high quality threads/posts. Try to find a forum that has the best balance of quality and quantity. If you have to choose quality over quantity, always go with quality. Oftentimes, forums that are keen on quality will grow and flourish over time. You could be one of the original members of a thriving forum in the future. Once again, there is a balance to find. A forum with only two posters (even quality ones) will become boring in a hurry.

Tip #3: Moderating Quality

This is often overlooked as a new member is busy sifting through their new found forum. They will not notice the behavior of the moderators and how strict they are. Look around the forums, judge whether the forums are being kept under control. Discussion forums without quality moderators will fall at the seams as the members start doing as they please. You will notice the abrupt rising of crude posts and inappropriate threads. Steer away from such forums as they are bad news and usually not ‘right’ for you.

Concluding Thoughts

Finding the right forum for you is not difficult as long as you follow these tips. Pay attention to qualitative measures implemented by the discussion forum. Skim around and judge whether a board has topics that pique your interest. Most members become addicted to forums after noticing a topic they simply have to answer.

Posted in general | Tagged , , | Comments Off on Tips for Finding the Right Forum for You

How to Win Customers and Keep Them for Life

For any business to make profit and survive, it must have enough (loyal) customers. The decision of Dr. Michael LeBoeuf to write this book entitled “How to Win Customers & Keep Them for Life” is therefore commendable. LeBoeuf is an internationally published author, business consultant and dynamic professional speaker. For over twenty years, he was a professor of management at the University of New Orleans, retiring at age of forty-seven.

Companies ranging from Fortune 500-sized corporations to small banks and medical practices turn to LeBoeuf whenever they are in need of solid, practical ways to live and work smarter.

The author says the book contains everything you need to know about successful selling as well as how to win customers for life. The book is about how to transform the people of any organisation into a customer-driven and turned-on team. According to LeBoeuf, the success of any business organisation depends largely on the knowledge of the answers to the critical questions such as “Why do some people buy once…and never return?”, “Why do some people become strong, steady customers?”, “How do you turn an angry or complaining customer into a happy and satisfied one?”, “What are the five best ways to keep customers coming back?”, etc.

This author says one of the single greatest keys to long-term business success can be summed up in the phrase “Quality customer service”. He adds that yet, there is painful awareness that outstanding service is far too rare. LeBoeuf submits that the reason for this is as a result of these three problems: (1) employees do not know the basics; (2) the moments of truth -those crucial points of customer contact that can make or break a business – are not being properly identified and managed; (3) poor reward system: most managers fail to reward workers for giving excellent service.

He says a typical business hires a person to do a job, pays him or her a flat wage and gives him or her little or no incentive to go that extra mile for customers. LeBoeuf adds that in this type of situation, the typical employee’s attitude degenerates into one of indifference or even contempt towards the customers.

This book is segmented into three parts. The first part is thematically labelled “The basics” and contains nine chapters. Chapter one borders on the greatest business secret in the world. Here, LeBoeuf stresses the importance of the consciousness of customer satisfaction and care as a secret of customer retention and business success.

“Stop for a moment and consider just how valuable customers are. They alone make it possible for you to earn your livelihood in the way that you do. Treat them well and satisfied customers will be your best source of advertising and marketing,” he submits.

LeBoeuf stresses that when most people think of success in business, they think in terms of dollars, cents, statistics, facts and figures. Yet all those measures of success are determined by the behaviour of customers and the employees who serve them, he educates.

In chapter two entitled “Better than selling”, LeBoeuf says the “better than selling” principle is about focusing on what customers want and need, helping them to buy what is best for them and making them feel good about it.

He educates that this principle is important for everyone who works and not just those in sales. In his words, “You may work in a warehouse, in a laboratory, or on a production line and rarely, if ever, see one of your customers. But that customer is paying your salary….”

In chapters three to six, the author examines concepts such as the greatest customer you will ever win; the only two things people ever buy; buying much more when they buy you; and the importance of customer perception.

Chapter seven is based on asking the golden question to win new customers. Here, LeBoeuf submits that if rewarding customers is the key to winning and keeping them, then it naturally follows that the surest way to gaining more customers is to provide rewards that no one else is providing.

According to him, virtually every successful businessperson you ask will tell you that finding and meeting unmet wants is the name of the game when it comes to winning customers. LeBoeuf adds that “finding workable, profitable answers to the golden question is more an art than a science, and one that often involves a large amount of risk”. He offers tips on how to stack the odds in your favour in this regard.

In chapters eight and nine, LeBoeuf advises on the need to ask the platinum questions to keep customers for life and equally offers five best ways to keep customers coming back.

Part two is generically christened “Managing the moments of truth: Ten action-ready strategies”, and contains ten chapters, that is, chapters ten to 19. In chapter ten, LeBoeuf discusses what to do when the customer appears, calls or inquires. The most crucial contact of all is the first one that the customer makes with your business, because if you lose him or her here, he or she is likely lost forever, says the author. He offers tips on how to make a positive first impression.

In chapters 11 to 14, LeBoeuf discusses what to do when the customer is angry or defensive; what to do when the customer has special requests; what to do when the customer cannot make up his or her mind; as well as what to do when the customer raises objections to buying.

In chapter 15 based on what to do when the customer gives buying signals, the author says it is all too common for salespeople to spend half an hour selling their services and two hours buying them back. There is a time to talk, a time to listen, and a time to close, he educates, adding that the best time to sell is when the customer is ready to buy. LeBoeuf discusses how to recognise and reinforce buying signals and verbal buying signals.

In chapters 16 to 19, he analytically X-rays concepts such as what to do when the customer buys; what to do when the customer refuses to buy; what to do when the customer complains; and what to do when the customer is going to be disappointed.

The last part is summarily tagged “The triple-win reward system”, and contains three chapters, that is, chapters 20 to 22. In chapter 20 entitled “What gets rewarded gets done”, LeBoeuf submits that people behave the way the reward system teaches them to behave. “The single greatest obstacle to effective performance in most organisations is the giant mismatch between the behaviour needed and the behaviour rewarded. Organisations of all kinds fall into the trap of hoping for A, rewarding B, and wondering why they get B,” discloses the author.

In chapters 21 and 22, LeBoeuf beams his analytical searchlight on how to keep the spotlight on the customer, as well as the quality customer service action plan. According to him, when it comes to providing excellent service, a lot of today’s business owners and managers realise that their service quality is ailing and is in serious need of improvement. However, he adds that instead of making a serious commitment to improving it, they opt for Band-Aid solutions.

Stylistically, this book is excellent. Apart from the simplicity of the language, the depth of the contents is commendable. The fact that the text is segmented into three parts that are well articulated makes it easy to study. At the beginning of every chapter, LeBoeuf uses either a legendary quote or classical allusion to achieve conceptual reinforcement. He also employs reflective illustrations to achieve analytical clarity.

However, the layout of the book needs improvement. Also, “And”, the coordinating conjunction of adding should have been used instead of “&” in the title of the book to convey linguistic formality.

Generally, this text is a classic. If you want your business to survive through the knowledge of how to win and retain customers in the New Year, you need to read this book. It is strategically revealing.

Posted in general | Tagged , , | Comments Off on How to Win Customers and Keep Them for Life

Reading a Book is a Good Source of Knowledge and Entertainment

The invention of television and Internet has dragged a considerable number of people to depend on these audio visuals for information as well as entertainment. This is because television and Internet are easy means of communication. What holds maximum importance here is the fact that, visual communication are much more attractive and interesting then written words. On the contrary, it does not allow you to use your imagination or creativity because everything is provided readymade. You are no longer required to shuffle through the encyclopedia to obtain the information that you require. Everything is made available in a nutshell. Therefore, it is often recommended to maintain reading habits. It is still considered one of the best source of information that enforces your imagination and helps you to a have a good grasp on the language.

Other than just gaining knowledge, ‘reading’ has also become a good source of entertainment. It may be unbelievable for many, but most people find it more preferable to read various stories or articles rather than staying glued to the television or the Internet. Books can be categorised as fictional and non fictional. Fictional books have become very common now-a -days because they are interesting and presents everything as a story. The main feature of fictional books, that differentiates it from others, is that, it deals with concepts that are either fully untrue or partly untrue. Exaggeration is the main tool for the success of fictional stories. Everyone likes to read about things which are a kind of fantasy. Sometimes, it also comes up with concepts which are mythological. This means that it may deal with things or supernatural living beings that are partially believed to have been present in the past. There are a dozen books on dragon hunters, supernatural kungfuu warriors etc. Because of its fantasising concepts and plots, these fictions have become utterly popular among youngsters and kids. It is infact one of the best pastime while you are travelling by train, air or bus.

Novels are a good example of fictions. The success of a Novels depends on its plot, setting, themes and characters. It is in fact not restricted to a typical topic. It can be whimsical, serious or controversial. Novels are basically famous for its narrative impact, that most often prompt various directors and producers to make a movie out of it. Some of the famous novels are ‘The Alchemist’ and ‘The Monk Who Sold His Farrari’ by Paolo Coelho, ‘Silas Marner’ and ‘The Great Expectation’ by Charles Dickens and many more. In fact various other novels like ‘The Godfather’, ‘Lord of the Rings’ and the very famous ‘Harry Potter’ has fared tremendously response in the world market for their narrative excellence. In fact, they have also been screen played as movies and have come up with tremendous success.

On the other hand, there are a number of non fictional Books that have also become famous for their informative content and descriptive pictures. For example the encyclopedia is still considered to be one of the most accessible source of all information along with detailed description and realistic pictures. Non fictional category of novels depict historic subjects like 2nd World War, Gulf war, Mughal empire, Industrial revolution etc.

Posted in general | Tagged , , , , , | Comments Off on Reading a Book is a Good Source of Knowledge and Entertainment

Public Speaking, Effective Speech, Components of Public Speaking

Public speaking is an impressive art of communication with the audience in a structured and deliberate manner. It goes beyond the boundaries of speaking or talking to a group of individuals. It is an art of articulating your ideas and thoughts in order to persuade others, inspire them, engage them, or entertain them.

There are three main components of public speaking – logical component, mechanical component, and emotional component. A good and effective speech should have a merger of all these three components.

Logical component attributes to the content of your speech that encompasses the truth and facts you deliver along with the structure ad length of your speech. The content or the material of your speech should be engaging, entertaining, as well as inspiring.

Mechanical component caters to your tone of voice and your body movements. When you change the tone of your voice or make any unexpected body movements notice how your audience perceives your speech. This perception will define the success or failure of your speech.

The emotional component attributes to the emotions you deliver during your speech and how the audience feels after your speech. These emotions should be strong enough to directly affect the way audience feel and further convince them to put your words into actions.

Apart from these components there are various factors that influence this art of communication. Some of these factors include your level of confidence, facial expressions, catchy titles, rate of speech, usage of visual aids, and the usage of entertaining or captivating stuff like true stories, real life experiences, jokes, or phrases.

Furthermore, you should very well know the content of your speech so that you can make eye contact with the audience and deliver your message in a lively and convincing manner.

Take a deep breath before you start your speech as this will help you gain control over your nerves, your voice, and your words as well. Keep your mind and heart open and feel relaxed. Eye contact is really important in public speaking as it is the best way to express your emotions and impress the audience. Even if you are nervous appear as if things are normal and there is nothing wrong at your end. Pass a smile when you feel tensed as this will ease your mind and keep you in comfort.

You should also have a good sense of humor. Wherever possible tell funny jokes and lighten the mood of people or tell stories from real life or personal experience to add life and energy to your speech. In all possible ways try to engage the audience till the end of your speech by finding different ways to humanize your speech. Last but not the least, there are situations where you make mistakes but there is nothing to worry. Human make mistakes but what is important is how these mistakes are recovered.

It’s fun, energetic, and great to empower this art of public speaking as it has its own set of benefits and advantages. It helps you increase your self-confidence, increase your motivation power, boost your career graph, and even improve your quality of life.

Posted in general | Tagged , , , , | Comments Off on Public Speaking, Effective Speech, Components of Public Speaking

The Three V’s Of Communication Plus One

Making sure the message is received in any communication is vital. To insure the message is received, use of the three V’s of communication is often emphasized by experts. The 3 V’s are supported in a study of presentations by Albert Mehrabian, in which it was found that 55% of communicated information taken-in by the intended audience is visual, 7% is the verbal or text portion, and 38% is from the vocal speech of the presenter. These means that a lot of planning needs to go into a communication to insure the message intended is what is received. Below are some ideas on using the standard 3 V’s of communication, plus another to indicate the value that the receiver should get from the communication.

  • VERBAL – When it comes to what to say, the often used phrase of “keep it simple” is highly relevant for the speaker or writer. Words said or written in a communication must be limited, concise, and easily understood by the audience. Use of jargon or special terms should not occur unless the audience is specialized and familiar with the terms. Terms should then be defined to make sure everyone who hears or reads the message knows the meaning. Plan the topic, outline the message, be precise as possible, then consider the audience and make revisions to text as necessary.
  • VOCAL – Ever hear a parent say “it’s not what you said; it’s how you said it?” This statement is true in that it refers to the vocal message sent by the tone, volume, and speed of the spoken word. Tone is the pitch used in speech, the emotions generated or the words emphasized. Volume has to do with loudness or intensity of voice. What is emphasized, where are pauses, are whispers used to indicate confidentially? Fast speed can indicate excitement whereas slow can lead to audience boredom. Vocal changes in speech are easy. How can vocal elements be accomplished in written text? Tone and volume can be mimicked by using all capital letters to imply shouting, bold or underline is used for emphasis, and of course there is the exclamation point for excitement and enthusiasm. Pauses in speed may be indicated with ellipsis (…) or a dash (-).
  • VISUAL – The old quote “a picture is worth a thousand words” may not be totally accurate, but it does present a valid point. People remember more of what they see than what they hear. Spoken communications should involve this sense by use of body language, facial expressions, gestures, and words that paint a picture in the audience’s mind. Written documents, handout, or slide presentation can do this more visually utilizing graphic images, photographs, and charts.
  • VALUE – Belief in the message by using WIIFM statements are a big key in any communication. People want to know “what’s in it for me?” All communications should explain what the effect on the audience will be, as well as why and when they should care about what is being communicated.

Make sure the vital message in a communication is received by using the three V’s of communication plus the value V. Remember to put some planning into the communication in order to utilize visuals that will enhance the vocal and verbal portions of the communication.

Posted in general | Tagged | Comments Off on The Three V’s Of Communication Plus One

Review of Secrets of Millionaire Investor Book by Adam Khoo & Conrad Alvin Lim

Before this book, I had no idea about what were the true techniques to invest in the stock market. When I saw this book on the shelve of bookshops, I immediately turn its pages to check it’s content and was pleasantly surprised at the level of detail and coverage of investing in the stock market. Impressed with what I read, I bought it without hesitation.

After reading this book and applying some of the lessons taught, I can say that I am a better investor in the stock market now. Before, I was only a rookie. I will explain to you why.

This book teaches both the fundamental aspects of selecting stocks which Adam will show you. The technical aspects to trading is illustrated by Conrad who traded his way out of bankruptcy using very good strategies. He easily makes US$5000-US$7000 a month trading stocks and options. That can replace anybody’s salary anytime, won’t you agree? His record is US$22k++ in a single month.

One of the important concepts mentioned early in the book is to invest in the stock market and use the power of compounding. You can be an automatic millionaire by the time you retire using this technique. All you need is patience and some consistency in investing. This was how Warren Buffet became the richest man by investing in the US market and let his investment returns compound.

The rest of the book explains four strategies to grow your funds in the stock market depending on which level of an investor you are currently at with the returns and time horizon you are looking at.

The first growth strategy is the most basic level for novice investors which teaches you to achieve compounded returns of 10%-12.08% annually by buying the market or buying sectors or industries that are outperforming.

The second growth strategy shows you about value investing which can achieve you an annual return of 15%-25%. This method requires you to buy great companies at huge discount and sell them for a huge profit. Warren Buffet uses value investing to pick his stocks. You will learn the nine criteria of value investing to pick stocks that investors like Warren Buffet or George Soros would.

The third growth strategy explains to you about momentum investing which you can achieve a higher return of more than 25% at a shorter time like 3 to 6 months. This involves picking stocks that are about to increase in price significantly due to market optimism. Adam shows you seven steps to screen for this kind of stocks.

The last growth strategy is the most advanced of all, which allows you to net a handsome 100%-500% returns in one day to 3 months. This strategy involves the buying and selling of stock options which is trading. Trading allows you to make money in any direction, be it up, down or sideways. The authors have dedicated 2 chapters to explain the fundamentals of options and clearly illustrated with examples on a few commonly used strategies for reader.

I enjoyed this book very much as it was clearly written and provided a practical approach to investing and trading. This book has given me a good foundation as a beginner to prepare me for more advance strategies and implementation. I strongly recommend this book to anyone who wants to start investing or trade in any stock market and does not know how to start.

Posted in general | Tagged , , , , , , , , , , | Comments Off on Review of Secrets of Millionaire Investor Book by Adam Khoo & Conrad Alvin Lim

Mortgage Sales Letter Tips

A good mortgage sales letter that produces leads from a cold list or generates new business from your old client list is worth 1000 times it’s weight in gold.

Lets say you have a list of 50 clients and 50 leads that you haven’t converted. If you send one letter at a cost of just .42, and $100 for printing. That’s just $142 in total costs for a basic mortgage sales letter.

One new loan can generate several thousand dollars in commission. If you get just one new loan from a mortgage sales letter, you are going to be profitable (assuming you aren’t mailing to an enormous list).

As a result, it’s important to create an effective mortgage sales letter to maximize your lead generation efforts.

The key is to write an effective mortgage sales letter that people read and respond to. Most mortgage brokers don’t know the power of effective writing and rely upon hype and trickery in their letters.

The good news is you don’t need to hype up your letter, and you don’t need to rely on tricks like the old ‘fake looking check in the window’ letter (by the way, this does work, but only if you do it without fooling the recipient).

If you want leads and referrals here are the three most important parts of a successful mortgage sales letter that will help you boost response rates and build your book of business:

1. A Compelling Headline. Almost every mortgage sales letter must have a headline. Why? I’ll let the late great David Ogilvy explain it to you:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” -David Ogilvy

The job of a headline is to get people interested and excited about what you have to say. For example, a poor headline might say, “Introducing Your Local Home Loan Specialist!”

A better headline would be, “Susan Johnson Saved $498.95 Per Month On Her Mortgage Payment — Here’ How You Can Save This Much or More!”

That headline needs a little work, but it’s light years ahead of the average mortgage brokers marketing letter.

2. Stories Sell. Nothing gets people more involved and motivated to take action than a good story. Instead of cramming a pitch about your products and services down your prospects throat (which puts them into the defensive mindset), tell them a story about a client who saved money instantly. And as a result of saving this money she could pay for child care or get a mini van, or go on a vacation that she has been putting off for a few years.

They key is to write a story that fits into the mindset of your audience. If you are targeting subprime mortgages, tell a story about how a down and out client with no hope. How he brought his family out of a rental in a bad part of town to owning a nice home in a wonderful school district.

3. Call To Action. The next important area of an effective mortgage sales letter is the call to action. You want your prospect to take action and call you or fill out a return reply card.

For example, a weak call to action would be, “Call me at 555-555-5555 between the hours of 8am and 4pm Monday through Friday.”

A stronger call to action would be, “For a free no obligation consultation to see how much you can save on your mortgage payment call me now: 555-555-5555. We can schedule a time to meet and discus your financial situation, or do it on the phone. You can reach me at 555-555-5555 anytime during normal business hours. Or, you can call my toll-free 24-hour voicemail at 1-800-555-5555 and leave your contact information and I’ll send you more information.”

In addition to a headline, a story, and a strong call to action, your mortgage sales letter should include a Post Script (PS), and testimonials. Studies show that up to 80% of your readers will read the PS first. This is where you restate your benefit in a conversational way. Testimonials are very effective in establish credibility, and they reinforce your claims.

If you follow these simple guidelines to a more effective mortgage sales letter, you will generate more qualified leads and referrals.

Sit down and write a mortgage sales letter tonight instead of watching Fringe or Dancing With The Stars. Send it to your current clients, and old leads. You have nothing to lose and everything to gain.

Posted in general | Tagged , , , | Comments Off on Mortgage Sales Letter Tips

Book Summary: The Millionaire Messenger: Make a Difference and a Fortune Sharing by Brendon Burchard

I read this book sitting in a Thai food restaurant on the Oregon coast. The food was outstanding and what was very interesting was the fact that at the cash register there was a book and DVD set talking about going to college for free. The author was a young guy who graduated from Harvard. The whole book series was designed to show college students and parents how to find money to pay for college. Come to find out the author was the restaurant owner’s son. This is a classic example of the Millionaire Messenger in action.

Why is this important to me?

I am not doing this summary to waste your time. It is my vision to provide concise action steps that you can adopt right now to enhance your life. The best way to financial freedom is through a business. Now most people cannot simply quit their jobs and to start a new business. Typically you need to work your job and your new business until you have enough sustainable revenue to take your business full time. The Expert Industry is a caring community of people who share their advice and knowledge with the world and get paid for it.

You may be thinking I am not an expert in anything. This mindset has everything to do with Self-Esteem & Self-Confidence. Brendon addresses these concerns in the book. Think about this – every person has a unique finger print and unique life experiences. Those experiences with additional research can yield you an expert.

I want to start with a potential example of being an expert in something. I have a good friend of mine that has been doing cement work for over 20 years. He does this with his four brothers. He does not think of himself as an expert. Have you ever considered how successful Home Depot is as business? They cater to the do it yourself community. My friend could simply film different cement jobs and sell them as a do it yourself venture. It would look like this:

1. Create simple how to videos on the basics and give them away for free.

2. Create a deeper video series on how to do a full patio, sidewalk or stairs and sell it with a checklist manual.

3. Offer paid for consulting for job layouts with customers.

4. Take high priced large concrete jobs that are above the do it yourself community and name your price.

This is a simple example of releasing 100 years of combined cement expertise that could easily be parlayed into a seven figure business model.

The Millionaire Messenger is packed with great how to advice. For the sake of time, I am going to chat about the 9 reasons you should consider unlocking your knowledge and passion in the expert business.

1. Your work is based entirely on your passion and knowledge. This is really important because it no longer seems like work when you wake up each morning doing what you love.

2. Relating and Creating – Your work activities center around gaining trust and relating to your audience as well as creating useful content that add real value to their lives.

3. Anytime / Anywhere – Creating information how to products allows you the comfort of working on your schedule from anywhere. I can tell you from personal experience that setting up your business to do this one great step toward personal freedom.

4. Work with who you want – This is a big deal because stress statistics show that stress related illness is interconnected with who you work with or bad working relationships in general.

5. Promotions based on promos – The amount of money you make is directly related to the promotional efforts you put into marketing your content. This is all up to you and your work ethic.

6. Pay equals value – This is the strongest and most relevant point in the book. If you deliver great value, people will pay you for it and you can decide what to charge. You are not trading hours of your life for dollars.

7. Small Teams – You do not need a big team to do this. You can outsource several of these steps so that your payroll does not spiral out of control. There are information marketers that make millions of dollars a year with very little staff.

8. Tools are cheap – Technology today really is cheap. There are so many excellent software packages that are free that you can craft your whole infrastructure for next to nothing.

9. Financial Income can beat that of other industries. There are six ways to market your stuff and each has a different price point. The best business models are summed up in one phrase – “one to many”. Creating something once and selling it over and over is the true key to unlocking the wealth puzzle.

The Millionaire Messenger is a good book that will give you the direction you need and the questions required to get you on the path to personal wealth and freedom.

I hope you have found this short summary useful. The key to any new idea is to work it into your daily routine until it becomes habit. Habits form in as little as 21 days. One thing you can take away from this book is one to many. When crafting your business model or tweaking an existing model, remember to leverage the power of “one to many.” In our software business, we create a software module once and sell it many times. This is how Microsoft and Oracle generate billions of dollars each year.

Posted in general | Tagged , , , , , , , , | Comments Off on Book Summary: The Millionaire Messenger: Make a Difference and a Fortune Sharing by Brendon Burchard

Tips For Success In Internet Marketing

The internet is very dynamic, and in order to succeed, you need to be well informed and up to date with the various techniques of marketing on the internet.

Indeed, marketing on the internet has changed considerably over the past few years. Nowadays, methods for promoting products or services on the internet require an increasing selection of multimedia features and capabilities, much different and advanced from days past.

So what are the techniques and you must consider incorporating into your internet marketing efforts in order to increase traffic to your website and boost your sales.

· Provide and share expert tips and ideas. Successful internet marketers share various tips and secrets their email lists, or online customers on a regular basis. Some internet marketers offer daily ‘tips’ which they send through an auto responder. These days, having a trusting and confident relationship with your clients and potential customers is very essential. This boosts your sales and increases your internet marketing business profits.

· Publishing e-Books – A very popular approach for generating profits and revenue to publish and promote e-book on the topic related to your business. You can give these out for free with links to your website. On the other hand, the internet is now the major source of information. So you can write and publish e-books on any topic. You can sell these online and earn a lot of money.

· Educational activities – One of the single most important ways to increase your personal knowledge and expertise with any given topic is to get involved somehow with teaching this topic to others. Once developed, separate the materials into small sections for delivery and distribution. There are a number of ways to distribute the materials out to your potential clients. Direct mailings over a period of time, or many successful marketers set the individual segments up into an email marketing auto responder program that sends the messages out to a predetermined list of clients and customers over a prearranged rate. Distributing this information gives you the perfect opportunity to include small “snippets” of promotion for yourself or various products or services which you sale or promote. You will be amazed at how effective this particular technique is.

· Link Exchange Directories – Although not everyone thinks of it, you must sponsor a directory website with open invitations for others to include links, banners and promotional advertisements back to their sites. Beyond including your banners, links, and advertisements sprinkled throughout the page; you gain the added benefit of having reciprocal links exchanged with others in the process.

Developing, marketing, and selling of materials utilizing internet marketing ideas and techniques can be fun and profitable. Finding new, creative, and innovative methods for growing your internet marketing business requires some effort. Because the internet is very dynamic, you must always be well informed about the tools for promoting your internet marketing business.

You must be flexible and keen to explore possibilities and new techniques for your internet marketing business. Have fun trying different promotional strategies for your internet marketing business to see what works best for you and your products.

Posted in general | Tagged , , , | Comments Off on Tips For Success In Internet Marketing