PR-Tips for Debut Novelists

2010 has been a great year for my sister and Dutch author Yolande Schyns. One and a half-year, night after night she worked on her debut novel and after searching for a publisher for months, on 25 September her big day had arrived. Yolande has realised her dream, her debut novel Opening Night has been published and her first book presentation has happened. In Amsterdam, C├ęcile Narinx, Editor-in-Chief of Dutch ELLE received the first copy and good interviews followed, such as in the regional Dutch paper Het Limburgs Dagblad/Dagblad de Limburger. organised an online book promotion and the author received many positive reviews, such as via Leestafel and via several well-known beauty blogs for young women in their twenties. Her fan-page, Opening Night on Facebook, continues to grow in the meantime. PR has played an important role following the publication of her debut novel. “A dream came true”, says Yolande in one of her interviews. I asked her a few more questions.

Publishing Process

“Un amazing moment was when the publisher (Uitgeverij Leonon Media) decided to publish my novel. I already had received a few hopeful reactions from publishers, but no commitment”. The novelist gave special attention to the cover photo, which was taken by her partner, Mathi Vijgen. The young model is Julia Reichert, an acquaintance of the writer. The novel is set amongst others in Maastricht, the capital of Zuid-Limburg, the most Southern province of the Netherlands. The writer was born in this part. “One day we went to Maastricht to take some 200 photos of Julia at several beautiful locations, such as the Kruisherenhotel. In the end we decided together with the publisher for the photograph where Julia was standing on the Hoge Brug, one of the famous city bridges, looking over the river Maas. When you then are at the printer to check the right colour red for the cover, you are absolutely sure that your book will be published soon and you feel really proud”.

Book Signing

The novelist talks with enthusiasm about another peak, the signing of Opening Night on 4 December at Selexyz Dominicanen, the well-known bookstore in the centre of Maastricht. “It has been a fantastic experience to be in the spotlight of the most beautiful bookstore of The Netherlands”. Following the signing, Selexyz decided to give Opening Night a prime position in the store.

PR Strategy

It’s not easy to get publicity for a debut novel, especially when a novel already has been published. The author still realises that it’s very important to have the right contacts and showing perseverance. She builds new relations on a daily basis and maintains them. From existing relations new contacts with regional print media have arisen who have published interviews, such as Gooi en Eemlander (the writer currently lives in the area where this newspaper is distributed) and online media such as Maastricht Aktueel. She now also has experienced an interview on the regional radio (L1). She says about the interviews: “the difference between a good and an average interview is largely about how much time one spends on preparation. What do you want to talk about? Off course it’s a benefit if you have any experience, but if you don’t have or hardly have any experience, you need any self-confidence. After a solid media training, your self-confidence has grown and this will benefit the dialogue with a journalist”.

Social media and bloggers are also included in the PR strategy. The idea to create a fan-page on Facebook arises mid October. The social network site is the ideal place for sharing experiences about the novel by readers. The author shares interviews on Facebook, but also reviews and photos of events such as book presentations. It’s stimulating to read the feedback about the novel from readers. People just tend to quicker purchase a book if others appreciate it. It’s also interesting for the author to learn about who purchases and where. Yolande updates the fan page herself and gives answers to questions and comments.

Since the principal character in Opening Night is in her mid twenties, the writer is very pleased that influential blogs for this age recommend her novel. Many young women visit blogs such as Beauty Lab where already positive reviews and reader comments have been published. The Beauty Bakery is an example of a web shop where Opening Night has been granted a prominent position between beauty products including the possibility to purchase the novel online.

It goes without saying that I will continue to help my sister with PR advice and experiment with social media such as using video on Facebook and intensifying the use of Twitter and LinkedIn.

I hope these tips help you with the PR for your debut novel. Should you have better ideas, I’d like to hear them.

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Does Stephen Hobbs’ Lazy Way to Buy and Sell Cars Really Work?

When the economic climate is in a state of recession and unemployment is rising, it only makes sense to starting looking for an at home business. If you have your own business, you don’t have to depend upon having an employer to earn money. You can be your own boss and set your own hours.

And one business that is not going away anytime soon is the used car business. People have been making money buying and selling cars ever since the automobile was invented. The used car business is a ready made market with plenty of demand for low cost, reliable transportation. In today’s modern society, transportation is a must, no matter how you look at it. People need transportation. This means there’s always going to be an in-demand market for cars. And having a business where there is a definite market is the first thing you look for when considering running your own business.

One way to earn money selling used cars is outlined in Stephen Hobbs’ e-book The Lazy Way to Buy and Sell Cars for Profit. But, does his method of marketing really work? How difficult is it to buy and sell cars for profit? Do you need a license, and can you do this out of your home?

The answer to these questions – and many more – are all contained in Stephen’s e-book. In the book Stephen sets out to destroy some of the myths around this business that has kept others from even attempting it. You can set up a profitable home-based business without having to obtain a dealer’s license.

“You don’t need to get a car dealers license unless you want to and getting one suits what you want to do with this,” Stephen points out. He suggests that you start out small. And he reveals a completely legal way for you to buy and sell cars for profit while retaining all the advantages of having a car dealers license, yet without any of the disadvantages. It’s all up to you how you want to work it.

Once you know how to deal with sellers of used cars, you can get the price you want. Stephen’s book teaches you the secrets of negotiation. He also teaches you which cars to look for in the cars you buy and which to leave on a sellers lot. Armed with this knowledge, you will soon become an expert on what cars are in demand and will sell for a premium profit, and what cars to stay away from. Having this knowledge is key to becoming successful in this business.

If you are looking for a business that you can be up and running with in a relatively short time period, buying and selling cars is something you will want to seriously consider. With over 150 pages of no-fluff realistic content, Stephen’s book will help shorten the time frame between buying your first used car and closing a sale with a ready-made buyer. You will soon learn what others have already learned, that “consistent demand makes this the perfect recession proof business.”

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How a Business Can Benefit From the Internet

With today’s advances in technologies and the rapid growth of the Internet having an online presence for a business is very beneficial. A business can benefit in many ways from owning its own Web site. Only a few years ago, if a customer wanted to do business with a specific company he or she would have to physically go to the business or, in less common cases, they could order from a catalog. The development of Internet technologies has created an environment where collaborating with clients, communicating with employees, marketing, and training have evolved to reach a broader group of clients in a more efficient manner.

With development and growth of Internet search engines, the way people find businesses has changed a great deal in the past few years. Someone in need of a product or service in a geographical area could go on the Internet and search for what they were inquiring about. The Internet search would give the person a list of Web sites to choose from. For example; if he or she were in need of a plumber they would use the Internet to search for a plumber in their city. In the search results he or she would find a plumber’s Web site and obtain their telephone number. The use of paper-back phone books to find businesses is slowly disappearing.

Internet technologies and Web pages also help businesses with when and where they can sell their products. With the recent development of online shopping Web sites, also known as ecommerce sites, companies are able to sell products anytime and from anywhere over the internet. The need for the old brick and mortar store is not always necessary. For example; if he or she wanted to buy a certain book they could go to the book store and buy it. With the Internet and shopping Web sites, he or she could find the book virtually and have it mailed to their house. Another type of shopping Web site is the auction site. An auction site allows an individual to bid on something over a period of time, normally for a reduced price. Having an online shopping Web site will greatly benefit a business when selling products, whether that is through an on-line store or through an auction site.

Marketing and advertising a business has changed recently because of the Internet. The traditional methods of advertising a product or service was usually done through printed ads and radio commercials. With the Internet, companies are advertising their products and services on popular Web sites. The more popular a Web page, the higher the charge for advertising space. Other Internet advertising options allow a company to advertise at specific times and specific geographic regions. Internet marketing can expand business advertising to the entire world.

Another great Internet based advertising system is social media. Social media Web sites could be good for a business by linking together groups and other businesses to share information. This can drive new clients to a business. People share information about a product they like and others share it. This type of advertising spreads quickly and can benefit a business.

The Internet and use of a company Web site helps a business communicate. A company can easily communicate with its clients and employees through the use of Internet technologies; such as, email, Web site content, and help forums. If he or she has a question about a product they could easily send the company a message through the help forum or email portal on the Web site. Business communications have changed with the use of online collaboration tools. Using the Internet, a sales person can have access to company contact lists, documents, and calendars that are embedded into the company Web site.

Employee information and training has changed with the use of the Internet. A company can have training modules built into their Web site for initial and recurring employee training sessions. This saves the company time and money. Communicating with employees by using email is also helpful to a business. Policy changes and other information can easily be sent throughout a business by using electronic communication. When a business uses technologies and electronic communication methods it saves money by not wasting paper.

The next generation of Internet technologies and Web sites are the mobile type. Businesses that have traveling sales people need access to company resources using smaller handheld devices. The Web applications made for mobile devices are smaller, fast loading, and do not rely on heavy graphics. The computer as we know it is changing into a smaller, hand held, mobile device. These smaller devices help a business become mobile. Imagine being a traveling business person and having to go through airport security everyday with a large laptop and all its equipment. Now imagine just carrying a handheld device and how much easier it becomes.

Internet technologies and the use of business Web sites are constantly changing and evolving. When a company can adapt and change with the technologies it will benefit because, using quick and effective communicating methods, marketing and advertising strategies, and efficient customer service systems allows a business to move from a brick and mortar store to a potentially global business. Today, if a business does not evolve and keep up with the technology, it will be left behind.

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Making Millions Is Possible For Anyone According To Robert G Allen

Anyone trying to learn how to make money should read Mr. Robert G Allen. He has been very influential in teaching people how to generate not just money but tons of money. Read about this wizard who has helped many people by his exemplary ways.

Robert G. Allen is the author of Multiple Streams of Income and Multiple Streams of Internet Income. CD Programs on The Road to Wealth and Multiple Streams of Income are also available by the same author. He offers great ideas as well as tips on the best way to collect one’s share of money in real estate and the online marketplace. Robert G. Allen’s bestseller, “Nothing Down Real Estate” won him the coveted place on the A list, as it proved to be his biggest sale of books.

His book, “Multiple Streams of Income” won him many accolades as people who reported great success in a particular area found that their incomes dwindled in another. Robert G. Allen’s book concentrates on teaching people how to perfect the principle of having multiple streams of income.

Though the concepts and principles discussed in Robert G. Allen’s books may be over a decade old, he uses sound strategies to promote stocks, foreclosure properties investments and explaining the value of how to develop a network marketing business. The other aspect that he dwells on in details is the power of “infopreneuring.” He explains how numerous people have made their fortunes by selling advice and information. It is essential to develop expertise in any niche and put oneself in a position of strength, by providing the right information that people will pay to receive. This level of expertise can be derived only from experience, education or other sources.

It is heartening to note that thousands of people have benefitted, by ordering his books and attending seminars and classes, conducted by Robert G. Allen. Read the testimonials written by thousands of satisfied customers and students to understand how they became successful. He does not try to hide any information but goes into details about how to practice certain methods and reach “goals” in a few weeks or months.

Many TV shows such as Larry King Live, Good Morning America and Regis Philbin Show, have featured Robert G. Allen. Thousands of people who have watched his show have taken advantages of the methods shared by him to accumulate unimaginable amounts of money. One person reported making over 15,000 dollars by practicing the investment methods explained by Robert G. Allen in a short period of 10 weeks. Read the testimonials to note how he has helped thousands make money easily.

Robert G. Allen offers an ongoing challenge, to prove to anyone the art of making nearly 1000 dollars an hour, by using an online computer. He is positive that one can make this kind of money for 24 hours, if they use his methods and proved this point to many skeptics and reporters. Reporters, who doubted his statements, were given positive proof when he showed them that he could attain real estate worth a million dollars with no down payment. They constantly monitored his progress and documented it at every step.

The formula for the success of the book boils down to success, which is equal to a focused mind plus a determined heart, together with a focused team that is determined to win.

He offers the millionaire challenge, where you are asked to prepare a plan based on the services and products that you are interested in selling. Provide information about your knowledge, skills, passions, talents, desires, connections and earlier successes, if any. This is done to urge a person to make about 100,000 dollars, within 90 days, which is a significant chunk of money. If the person has the talent, this should be a breeze! He does not use strategies for learning skills as that may take longer the time set to win this type of money. His purpose is to teach you to take up the challenge and make a sizeable amount of money in the 90-day window-frame.

Anyone who is disillusioned can learn how to better their current position and achieve targets. The information he provides will also help people who are doing very well on their own. He is positive that people who read his book will be able to make a change for the better in the American economy which he feels should be everyone’s goal and purpose in life.

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Scott Alexander Book Review – Rhinoceros Success

The book Rhinoceros Success is an excellent read. The whole book is illustrated true, factual, eye opening stories.

The amazing Authors of this book is Scott Alexander. Mr Alexander authored a set of Rhino books when he was twenty-three years old:Rhino Success, Advanced Rhinocerology and Rhinocerotic Relativity. These three books have sold in an excess of two million copies.

Mr Alexander is now a world wide renowned speaker. He has traveled world wide presenting his unique and humorous philosophy of success and motivation. During his career he has been involved in such diverse business as African Arts, fossils and music.

I was introduced to Mr Alexander at a major function in the year 2000. This book is one hundred twenty two pages packed with great information to guide you to the attitude you will need to succeed in owning your own business. Mr Alexander mixes serious points with hilarious humor to lighten things up.

I read this book in a matter of a few minutes well under an hour or so. By the time I was done, it explained a lot to me about Attitude and how to help others with theirs. As soon as I was done reading it the only thing on my mind was to somehow get myself in front of Mr Alexander to pick his brain even more and of course to sign my book.

Well in the covers of this book Rhinoceros Success you will find out things like: Rhino Training, How to be a Rhino in all aspects of your life and Be prepared for Rhino problems.

In the section Rhino Training you will find that it is all in your MIND. The most important ingredient of being an effective Rhino is your ATTITUDE. By fixing your attitude you will be able to declare that you are a Rhino. There are two sayings you should say to yourself: I am a Rhino!I have a Damn the torpedoes spirit! I am full of energy and can not wait to wake up in the morning to start charging! The second saying goes like this: I am successful owner(your business name) which has earned me a full time income and has helped(the number in your group) to succeed in business and in life. By repeating both of these sayings every morning trains your mind and puts your attitude right for the rest of the day.

In the chapter of How to be a Rhino inn all aspects of your life you will find there are six major areas of your life that will extremely benefit if you take on the Rhino Attitude and they are: Family,Financial,Work or Business, physically, socially and most of all Spiritually. Mr Alexander told us a joke to remind us that your a Rhino all the time not just when you take on special projects. The joke went something like this: “Do you know how to make Rhinos float? Root beer, one scoop of vanilla ice cream and one scoop of Rhino!”

In the last chapter I picked out is Be prepared for Rhino problems. Regardless who you are or how much money you have or do not have you will run into problems. The difference is with the way people handle problems that have a Rhino Attitude. Most problems that would stop other people in there tracks do not even phase a person with a Rhino Attitude. Rhino people attach the problem and do what ever it takes to work threw the problem and solve it and charge forward. As for the aspect of an Internet Marketer or any other business owner problems are a good sign. Problems are a sign of progress and your business is growing and moving forward. So as a Rhino you will have to get really good at solving problems.

In summary: This book is a must for every one’s library of business books. If you are looking to achieve more and have a better balance in all areas of your life this is a must read book to achieve the Rhino Attitude.

Just remember: We are all on a journey to achieve our life goals and dreams. Make sure while you are on that journey you are living life to the fullest and most of all having fun while you are doing it!

written by: Mark Wezyk


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ISBN – What Does it Really Mean?

ISBN = International Standard Book Number

Most small and self-publishers know that an ISBN is a necessary number that identifies their book within the book industry. But what do all those numbers actually mean? Can anyone look at an ISBN and extract any useful information?

Let’s consider what the 13 digits in an ISBN mean to the book industry (publishers, wholesalers, distributors, libraries, and retailers).

First, note that you may encounter two versions of ISBNs — the ISBN-10 and the ISBN-13. Besides three more digits, what’s the difference?

A few years ago, the ISBN folks realized that they would soon exhaust the mathematical possibilities of the 10-digit format. Too many books were being published in too many different formats. The solution was obvious — expand the format to incorporate more digits. You might think that adding three more digits would increase the available numbers by a factor of 1,000…but you’d be wrong.

It only doubled them.

How could that be? you might wonder.

To answer that question, consider the bar code on the back cover of a book. You will usually find the ISBN printed in human-readable form (i.e., in numerals) just above the bar code. Up until a couple of years ago, that would have been the 10-digit ISBN. Then, during a transition period, it frequently included both the 10- and 13-digit forms of the ISBN. Now, most newly published books will show only the ISBN-13 (although some are still including both). You might also have noticed that there are human-readable numerals sort of embedded along the lower edge of the bar code. Those digits are the ISBN-13…and always have been (even when there was no such thing as an ISBN-13).

In the days of only ISBN-10, a book’s bar code with its embedded numerals (technically known as the Bookland EAN, or European Article Number) consisted of the ISBN-10 plus a 978 prefix and, usually, a different final digit.

Now, with the implementation of ISBN-13, the ISBN and the Bookland EAN will be identical, including the final digit.

Confused yet? Hold on. Let’s decode an ISBN-13 to help clear things up.

The ISBN-13 and Bookland EAN, consist of five distinct parts:

  • 978 or 979 prefix (all this means is that the number refers to a book — after all, the EAN is used for a lot of other non-book products with their own unique prefixes)
  • Group or country identifier (for books published in the English group — meaning the US, UK, Canada, Australia, New Zealand, etc. — this will a “0” or a “1”)
  • Publisher prefix (this can from two to seven digits, depending on the size of the specific block of ISBNs)
  • Title identifier (this is actually the part that is assigned to a specific title, edition, and format published by the publisher identified by the publisher prefix)
  • Check digit (the last digit in the ISBN, always just a single digit, that is calculated using a specific mathematical algorithm and only really matters to computer databases and such — you don’t have to know how to compute it)

Note: To date, nobody has been assigned an ISBN block with the 979 prefix, although R. R. Bowker expects to begin issuing those later this year.

Since the ISBN-13 system allows for only two book-prefix possibilities (either 978 or 979), the change to ISBN-13 only doubles the available possibilities. One mystery solved.

Real-World Example: 978-1-934631-21-8

What does that string of numbers tell us?

Right away, you can see the “978” prefix that tells us this is a book. The next digit, the “1” following the first hyphen, says it was published in one of the English group countries. The next set of digits (934631) is the publisher prefix. If you looked up this prefix in one of the industry databases, like Books-in-Print, you would find out that “934631” identifies Slipdown Mountain Publications LLC…and only Slipdown Mountain Publications LLC. Nobody else will ever be issued that specific publisher prefix.

The next set of digits (21) represent one specific title, edition, and format in the block of “934631” publisher-prefix ISBNs. In this case, it is the first edition of my own book Devil in the North Woods and, specifically, the e-book format of that book. No other book will ever use the title identifier “21” with the publisher prefix of “934631” and the group identifier “0.” And that’s what makes it unique. And what makes sure nobody orders an e-book format for this book when they really wanted the paperback format.

Note: The paperback format of that same book has a different ISBN (in this case 978-0-9746553-1-4, which also has a different publisher prefix since our company owns two different blocks of ISBNs although both point only to us).

And then there’s the final, check, digit (8, in this case). The check digit calculation involves applying a mathematical algorithm to all the preceding digits (which is why the check digit for the ISBN-10 format is almost always different than the check digit for the ISBN-13 format of the same basic ISBN). The check digit can also be an “X,” which is used if the check digit calculation results in “10.”

By knowing the publisher prefix, you can immediately determine the size of that block of ISBNs. Since there are only 13 digits total, and the 978 (or 979 eventually) plus the group identifier always total four digits and the check digit is always a single digit, there are only eight digits left to work with. In the above example, the publisher prefix is six digits, leaving only two digits to assign to specific books and, thus, only 100 possibilities (00-99). Therefore, this represents a block of 100 ISBNs.

Since self-publishers usually buy a block of 10 ISBNs and small publishers typically buy a block 100, anyone who cares can quickly determine the size of your publishing venture. And they can determine that even if you leave out the hyphens…but that’s a lengthy subject better suited for a follow-up article.

If the ISBN for your book was assigned by one of the many subsidy publishers (who prefer to call themselves “self-publishing companies” or “POD publishers”), the publisher prefix will clearly designate that subsidy publisher as the publisher-of-record. Which means you did not really self-publish at all, as far as the book industry (trade journals, wholesalers, distributors, retailers, libraries, etc.) is concerned. Having a subsidy publisher listed as your book’s publisher is like starting your at-bat with two strikes already counted against you.

And that’s probably not the way you want to launch your book’s marketing campaign.

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In Direct Sales – Ditch Your Frank List and Use Target Marketing

For most of us in Direct Sales, 10 new recruits equals a promotion – either for someone in our organization, or for ourselves. Sometimes it equals qualifications for a special incentive – perhaps a trip to some exotic locale, or maybe some designer jewelry.

Most of us, who follow the out-dated ideas that our upline offers have been spinning our wheels watching THEM earn trips and recognition, while we sit scratching our heads, wondering why we aren’t getting in on the action. I mean, after all, we’re doing exactly what they told us, exactly the way they told us to do it.

Is this happening to you?

Our upline said make a list of 100 people. Check.

Our upline said contact them all and ask them to “help” you get started. Check.

Our upline said it’s a numbers game, talk to everyone. Check.

Our upline said to stay away from running ads in the paper. Check.

Our upline said to do 3 way calls. Check

Our upline said bring our recruits to the opportunity meetings. Check.

Our upline said pass out 500 business cards each month. Check.

Is your team growing by leaps and bounds?

Our upline never told us to be an authority on our company’s best product (that would be YOU!).

Our upline never told us to market ourselves first, and the company second.

Our upline never presents us as the authority. They become the “guru” instead of us!

Our upline never told us we could use the Internet to build our businesses on autopilot.

It means you need to position yourself as the expert. Set yourself apart and start thinking and acting like a leader NOW. Change your mindset – even if you’ve been in the business for years, start thinking like a leader at the next pay level. Already at the top of your game? Great. Start thinking like the owner of your company.

By the way, YOU are the owner of your company. You have the best product to offer anyone – and that is YOU. You can’t get that product from any other company.

Christie Northrup, the Lemonaid Lady, is a champion of ditching the FRANK list. She talks about using “WILMA” instead:


Is a




Target marketing is the best way to see desirable results. The Shotgun methods still work, but the amount of time and energy you put into growing a business that way is, to me, excessive.

Let’s break down the numbers. ASSUMING you can buy 500 business cards for just the cost of shipping (there are online companies that run specials periodically), You’ve got a $10 investment in materials, plus the time it takes to deliver all of them. From here, we have to make a lot of assumptions:

  • Assume you give away 30 at every party (3 to each guest – who needs 3 business cards?)
  • Assume you have 8 parties per month (that’s pretty standard in Direct Sales)
  • Assume you give away 1 to every person you meet outside a party (that’s another 260 people each month)
  • Assume it takes 1 minutes to deliver each card outside a party (and really, you’re not building a relationship, you’re just shoving a card into their hand)
  • Assume a 1% conversion rate

You’re spending 4 hours each month just giving away cards, plus the additional 24 hours you’ve spent preparing and doing your parties. And I must reiterate – who really needs 3 of your business cards? More to the point, who’s going to TAKE 3 of your business cards?

And if you give away 6,000 cards each year, you’ve got 60 new leads (about 5 per month) that may book, buy or recruit. Most of those will probably come from your shows anyway, to be honest. For $120 in business card expenses (plus other show and travels costs) and 336 hours of your life. Each POTENTIAL lead costs you $2 and 5.6 hours of your life!

Is your head spinning yet?

Now if you really, truly have no other method of building your business, it’s a start. But I hope you realize that there are other, better options to growing your business. You could definitely be putting that time (and money) to better use elsewhere.

Find a niche and fill it.

In direct sales, there are targeted groups of prospects for every product line available. All you have to do is ASK your home office what the target demographic is for your direct selling company. If they can’t tell you, you’ve got bigger problems. If you sell kitchen tools, who it your target market? Men? Women? What about age, income, ethnic origin? The more you focus, the smaller your market will be.

Smaller market=bigger return on investment

If you invest your time and money wisely in your target market, you can easily bring your time and money cost to less than half of what you would have paid for the shotgun business card method.

Think of it this way, would it be wise for a retailer to send advertisements to everyone in an entire city, when all they sell is children’s clothing? Absolutely not! A better use of their advertising dollars would be to focus on places where there are mothers of children who want/need their kind of clothing. Moms buy the clothes, not the kids (in most cases), so it’s wise to find out where they buyers are.

Think about your product? Who are the most likely buyers? Yes, contrary to what your upline has told you, it IS okay to pre-judge. At least for now. Focus in on that market. You know where they are most likely to spend their money (with you!), now figure out where they are most likely to spend their time. Go there. Market yourself THERE.

You’ve heard it said before that parties/demos are the life blood of a direct sales business. Your most targeted market is right in front of you – in a semi-captive group. This is a place where you would NOT want to pre-judge. Everyone is there for a reason. That reason may be you.

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Benefits of Joint Venture Marketing

The term Joint Venture or JV is one that is being thrown around a lot online nowadays but having read many books written by so called Joint Venture experts it becomes obvious that most people are missing the full extent to which JV’s can be used to add profit to a business. Most of these experts will tell you that a joint venture is when one company mails an offer to their customer database promoting the product or services of another company and receives a commission for any sales that result. This form of JV is also known as a host-beneficiary offer, a phrase coined by Jay Abraham.

In reality Joint venture marketing can be so much more. A joint venture is any marketing promotion that involves 2 or more organisations for mutual gain. If you were to walk in to any McDonalds store today you would find multiple JV’s in action. Take a look at their kids’ meal and you will probably find a toy from a company looking to promote their toy brand or latest movie.

When you expand your thinking you instantly expand your opportunities to profit from JV’s.

Lets look at a few of the benefits you can enjoy by including joint venture marketing tactics into your marketing mix.

1. You can set up Joint Ventures to get more customers. Customers who are already presold on the benefits of your company so they only want to buy from you. When your JV partner endorses and promotes your product or service to people who know and trust their business you get instant customers who want to buy from you.

2. Joint Ventures can be used to tap in to thousands, possibly even millions of dollars of other peoples advertising capital. Your JV partner has invested a fortune into his/her business to obtain the customer following they have. When they promote your business to their database you get instant access to that valuable investment.

3. The right JV will add additional revenue streams to your business requiring no additional work or investment on your part. You can promote your joint venture partners services to your database and get paid a percentage of the sales generated. The money you earn is pure profit from day 1.

4. JV’s allow your business to leverage off the resources of other organisations.

5. JV’s let you capitalize on your businesses hidden assets.

6. Your business gains credibility in the eyes of the customer when you are associated with well respected businesses.

7. You can grow your business significantly without spending a single cent on traditional advertising.

8. You gain greater control over customers purchasing habits allowing you to control your businesses downtimes.

9. JV relationships are a great way to separate yourself from the competition and establish your business as a market leader. The most powerful leg up you can give your business is to do something totally different because when your business is unique then by definition there is no competition!

10. JV’s can be used to encourage your customers to spend more money – more often.

11. Low cost advertising. Traditional advertising can be expensive. Joint venture marketing can save you that expense by letting you promote your business for FREE.

12. Fast, effective, results driven advertising. Joint venture marketing is a direct response marketing method, which drives immediate results.

13. Wholesale Advertising. Cash is the only form of trade in traditional advertising but joint venture marketing lets you give away samples of your product or service to get new customers so your only cost is the wholesale value.

14. Increase profit by creating an ‘Incredible experience’ which drives referrals and word of mouth advertising. Giving away gifts and running generous promotions gets people talking, and recommending your business, another FREE advertising method!

15. Increase customer loyalty dramatically. Customers will generally remain loyal to businesses that treat them well and give massive value.

16. Decrease your customer acquisition cost. Joint venture marketing gets new customers to your business at a fraction of the cost you’d expect to pay in traditional advertising.

These are just a few of the benefits…. they’re endless!

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Book Review – Richistan by Robert Frank

Robert Frank’s book titled Richistan is about the lives of the new rich and those who make up the wealth boom occurring in the United States. The book is 250 pages long and is fun to read. While we know there are millions of millionaires in the world, Frank exposes them in completely new ways, from how they hire butlers to the silly ways in which they make their fortunes. Frank gives us perspectives that we never think about when it comes to the self-made, rich population.

To start the book, the author gives the reader an idea of just how many millionaires there are in the United States; about eight million as of 2003. This number has risen drastically between 2003 and 2009. He also goes on to define the term “Richistan,” and divides his new country into three different categories based on household net worth. Lower Richistan consists of households worth $1 million to $10 million dollars. Middle Richistan consists of households worth $10 million to $100 million dollars. The elite Upper Richistanis consist of households worth $100 million to $1 billion dollars. There are only several thousand households in the Upper Richistani category.

Chapter one is titled, “Butler Boot Camp: Housetraining the New Rich.” This chapter serves as a great introduction to the secret world of the new rich households. Frank talks of butler boot camps, especially the boot camp held at the prestigious Starkey International Institute for Household Management. Here, men and women train to simply run the households of millionaires and billionaires and get paid a ridiculous amount of money to answer to the wishes and needs of the super rich. These butlers get paid anywhere from $75,000 dollars to well into six-figure territory. They must know how to please the super rich, and tasks include washing high-end cars, rolling cigars, setting up home entertainment systems, and the usual services such as cooking and babysitting.

Chapter two is titled, “The Third Wave: The Era of the Instapreneur.” There are thousands of people who are becoming instant millionaires every year. In fact, in 2005 there were about 227,000 new financial millionaires in the United States alone. Robert Frank describes in this chapter the six ways that most people acquire their wealth and points out several individuals who have instantly made millions of dollars through development and sales of several large companies. Jared Polis, for example, has developed more than a dozen companies and sold them all for more than a total of $600 million dollars.

Chapter three is titled, “Making It: Ed Bazinet, King of the Ceramic Village.” This chapter is devoted to those who have made fortunes in an unlikely manner. One person mentioned in this chapter is Sydell Miller. Ms. Miller operated a hair salon and developed a shampoo line called Matrix Essentials, which she was fortunate enough to sell to Bristol-Myers Squibb for a mere $1 billion dollars. Then there is the chapter’s title man, Ed Bazinet, who created miniature ceramic houses and ended up mass producing them for department stores. By taking a chance and producing his line of mini houses, he is worth over $100 million dollars. This chapter gives you the feeling that anyone can be rich if you have the will and a good idea.

Chapter four is titled, “Living It: Tim Blixseth.” This chapter talks about those who love their work and make their work their life. Men and women like Tim Blixseth do not seem to have the capability to relax; they are always thinking about business. Tim may be on vacation or relaxing on his yacht, but he never stops working on his business. Blixseth started in business at a young age by buying and selling timber to various other companies, and eventually started the Yellowstone Club, which charges $250,000 dollars to join and millions of dollars for the right to build a house on his land. This ultra-exclusive club has members such as Bill Gates and Dan Quayle who want their own retreat where privacy is at a maximum.

Chapter six is titled, “Barbarians in the Ballroom: New Money vs. Old.” Formal celebrations and balls are popular in the world of the ultra-rich. People are invited and expected to attend, knowing that a large monetary donation to the charity of choice is mandatory. The rich must donate large amounts of money and when they fail to donate, controversy arises. Not only are people expected to donate up to millions of dollars at a time, but there is also controversy about who is allowed or nominated to be chairperson of these formal events. The chapter goes on to discuss homes owned by Donald Trump and Sean Combs and how much property in various parts of the country can sell for. This chapter is the least interesting of the book, but still gives good information on the world of the ultra-rich.

Chapter seven is titled, “Size Really Does Matter: My Boat is Bigger than Your Boat.” The seventh chapter is all about comparing the property and expenses of the rich versus the ultra-rich. Mega yachts seem like standard property for a rich person these days, and boats are coming in huge sizes with all kinds of crazy options. Some foreign leaders are having boats made that are about 500 feet long, costing over $200 million dollars to build. The boats come with smaller boats, helicopter pads, dozens of hot tubs, swimming pools, theaters, gold-plated bathrooms, etc. The author goes on to mention how millionaires compare cars, watches, and homes, and spend vast amounts of money just so they can have the biggest and the best.

Chapter eight is called, “Performance Philanthropy: Giving for Results.” This chapter is intriguing, and it discusses entrepreneurial charity. People like Philip Berber who made a vast amount of money with an online stock trading company which he sold for nearly a half billion dollars, are finding new ways to spend their money. Berber started Glimmer of Hope, a company which uses large amounts of money to help make the world a better place. Other millionaires and billionaires like Michael Dell have donated millions of dollars to help Berber build schools, health clinics, waters wells, and vet clinics in countries where poverty is a severe issue. Men and women like Berber and Dell have high hopes to heal the world and have taken the initiative to help fight poverty with the fortunes they have accumulated.

Chapter nine is titled, “Move Over, Christian Coalition: The New Political Kingmakers.” The ninth chapter deals with the money that drives politics and campaigns. This chapter presents how policymakers ask for money to fuel their campaigns and the differences between the techniques Republicans and Democrats use to find their much-needed money. Four Democratic supporters in Colorado helped to elect their candidate to the House of Representatives. Not only did this happen in Colorado and the House of Representatives, but it happens all the time in the race for President of the United States. The Republican Party often gains large sums of money in a public manner while the Democratic Party often collects money from the ultra-rich in a more private manner. This chapter shows that people will stop at nothing to have their candidate nominated into office, even if it means donating millions of dollars every year.

Chapters ten and eleven are titled, “Worried Wealth: The Trouble With Money,” and, “Aristokids: We’ll Always Have Paris.” These two chapters talk about the troubles that come with large amounts of money. For example, more than half of America’s super-rich agree that money does not buy happiness. Money can dominate their lives and leave little time for personal time with kids and spouses. Money can cause such concern that millionaires have started meeting groups to discuss financial matters and meet with similar people in similar situations to get concerns out in the open. Who better to talk about your millions of dollars with than other millionaires? The final chapter of the book talks about the super rich children, or those who are in prime position to inherit fortunes. Kids today are attending classes to learn about manners and living the high-life. They also are being forced to learn about finances and what to do with millions of dollars so when they do inherit the money one day, they will not make unwise decisions and blow the money away like many of today’s celebrities and heirs/heiresses are doing.

Overall, Richistan is an engaging and enlightening book about today’s new rich. This book will keep you reading as you learn facts about the rich that you probably never knew. The chapters about prestigious butlers and how “bigger is better” are especially interesting and will give you a great idea how millionaires and billionaires really live and spend their fortunes. This book is rated 4.5 out of 5.

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Selling Used Books Online – Make $ $ 2000 750- Extra Per Month Or Go Full Time For $ 5k +

Selling used books online is one of the easiest, most fun, and most profitable part-time businesses out there. There is little guesswork when you use the tools that I'm about to show you, when deciding which books to buy for resale, and they are everywhere! For as little as 10 cents you can purchase a book that will resell for $ 4 – $ 100 or more on Amazon or other online selling sites.

When I first heard about selling used books online, it seemed like it would be a big hassle. I figured you would have to list hundreds of books, not knowing what they were worth, and spend hours making an individual eBay-style listing for each one. Then ship dozens of books a day and only make a buck or two each. It did not sound too exciting.

But I looked into it further and discovered 10 exciting facts about selling used books online that I did not know:

1. You can find out what a book is selling for on Amazon with an inexpensive portable device you can take with you when you shop – and it takes less than one second for the device to scan the book and give you a value and Amazon Sales rank (popularity).

2. It is easy to visually eliminate the books that are not worth much without even scanning, once you learn a few guidelines.

3. You're actually looking for mostly newer books that are still popular in bookstores, not antiques

4. You can purchase these books for next to nothing at garage sales, thrift stores, library books sales, and more – and they're worth $ 4- $ 100 each for the right books. They also sell quickly if they have high Amazon sales (your device tells you this before you buy)

5. Once you get the books home, you simply scan them again, and using another easy-to-use listing tool, the listing for the book is instantly created. All you have to do is price the book based on the other books available and assign a condition.

6. Orders are also received automatically by special software, and the software prints prepaid sticky postage labels.

7. You can pack each book in less than a minute and apply the shipping label. Therefore sending out books only takes a short time, and you only have to do it 3 times a week.

8. You do not have to wait in line at the post office, just drop them off.

9. Your funds are auto-deposited into your account every two weeks.

10. You can instantly shut down, and reopen your store if you become busy or take a vacation.

I've been selling used books online now for about 3 years, and though my main business is real estate, I still do it because the "treasure hunt" of finding the books is still addicting. Something about buying a book that resells for $ 83 for only a dollar is hard to resist!

So think about starting your own used book business. You can shop for books on off-hours, and list and ship the books anytime of the day or night. And having an extra thousand or two dollars a month coming in, never hurt anyone! In fact, for many people in today's economy I bet it could be the difference between paying the month's bills or falling behind. Personally, I make my mortgage payment by selling used books online, and do not even have to worry about it each month anymore.

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